External or internal facing?
Something to take into consideration when starting up a customer facing portal is its SEO friendliness. For instance, WebLogic Portal generally has endless URLs with structures and characters that just don’t make sense to search engines. Though this might not be a problem for internal facing portals, it is a big problem for all external facing portals.
Lead generation
Search engines, like Yahoo or Google, are crucial to generating business on the internet. Without optimization your portal can easily miss out on 5 to 10 times the amount of visitors, and potential clients, who currently come through the search engines. Just imagine how much easier it would be to defend your online marketing / investment budgets, if the amount of visitors were to double or triple?
Search Engine Optimization Portlet
At Componence we have years of hands on experience in solving this problem for a lot of publishing and online information business. Our special Search Engine Optimization (SEO) portlet offers a diverse range of features that will allow you to manage your portal’s behavior and visibility in search engines:
- Automating the meta data generation (title, keywords, description) from specific portlet pages;
- Using taxonomy data to be used as meta data;
- Allowing you to manage your own search engine friendly URLs that are more relevant;
- Allowing you to manage and generate the site maps for Google or Yahoo;
- Allowing you to manage the proper content and redirection for error pages;
You can download our special whitepaper for our SEO portlet solution here
Tags: Portal
actually, lead generation takes some to time to build up. you just got to be patient.~-*