We need to be more visual to show the value of our Chameleon solution

In the past weeks I have been telling about our Chameleon solution to managers of different type of businesses like music, publishing, health, communities, education and even pharmaceutical.

The concepts are definitely there, they see the interesting possibilities to combine their content with the Web APIs. And with the possibility to let the results or parts of the results be serviced through different channels (communities, partner websites, desktop, mobile) the possibilities for new online business models become even more evident.

But I have also spoken to many designers, creative directors and business consultants. They all said the same thing: you guys are too technical referring to the presentation of a Fanbase 2.0 concept, thinking that it was a lot less technical than all our other presentations.

In the coming month I will get us some new presentations that will be 100% better for non technical people to visualize their own possibilities with Chameleon! I will work together with external people to make sure that this time Chameleon will sound like a business solution rather than a technical solution. We should be able to present a presentation like this:

Tags: Chameleon

This entry was posted on Sunday, March 15th, 2009 at 10:02 am and is filed under Componence, Vision by Ha Vo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.